If you’re a published romance writer (or writer with romance in your storyline)—and you’ve ever thought…

I could teach this.
I could turn this into a workshop.
I could create a guide, a course, a workbook…

You’re right. You can.

And more than that—you should.

Because the skills you use to write romance—emotion, structure, pacing, character, tension—are not just creative tools. They’re valuable, teachable assets. And right now, there are readers and writers actively looking for exactly what you know.

So, if you’re an experienced writer (10+ years) who has published your stories and books with results—or you’re an editor who has been helping others craft stories and been paid for your work—I wholeheartedly encourage you to create…

A short workshop
A digital download
An online “talk”…
(and more)

If you’re an experienced writer, have some books out there, have been paid for your writing expertise (including editing), and are ready to help others—and are ready to get paid for digital content—then this is for you.

Oh—and if you’ve already created a digital offering but it’s not giving you the income you’d like, this is especially for you.

You see, it’s important to know the one place where most digital creators get stuck (and fix it):

Pricing.

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The Hidden Problem: It’s Not Your Offer

Most writers and creators of digital products assume the problem is…

• “I don’t know what to create.”
• “I don’t know what to include.”
• “I don’t know if it’s good enough.”

But in reality, the biggest issue is simpler—and more fixable.

It’s not an offer problem. It’s a pricing problem.

Or more specifically:

It’s a structure problem.

Because when pricing is unclear, everything else becomes harder:

• Selling feels uncomfortable
• Positioning feels uncertain
• Confidence drops
• The offer feels smaller than it is

You might create…

• a $9 character workbook
• a $25 romance workshop
• a $49 course on chemistry or tension

…and then wonder why it feels difficult to promote.

It’s not because your work lacks value.

It’s because the price isn’t helping the buyer understand the value.

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Pricing Is Part of the Story You’re Telling

As romance writers, we understand something most creators don’t:

Meaning is shaped by context.

The same is true for pricing. Pricing doesn’t just set a number. Pricing signals…

• Authority
• Depth
• Structure
• Confidence
• Outcome

If your pricing is unclear, the reader (your buyer) feels that uncertainty.

If your pricing is structured, the buyer feels clarity.

And clarity leads to decisions.

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Why Romance Writers Undervalue Their Work

Romance writers are especially prone to underpricing.

Why?

Because you care about your readers.
Because you want to be accessible.
Because you remember what it felt like to be starting out.

So you ask…

• What feels fair?
• What feels reasonable?
• What feels kind?

But buyers don’t evaluate price based on your intention. They evaluate based on perceived value and clarity.

When something is priced too low, buyers don’t think…

What a generous expert.

They think…

I’m not sure how substantial this is.

That hesitation is what stops the sale.

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The Real Question You Should Be Asking

Most creators ask:

“What should I charge?”

But that question leads to guessing.

The better question is:

“Where does this offer sit?”

Is this digital content…

• an entry point?
• a core offer?
• a premium experience?

For example.

• A downloadable trope guide → This is an entry point.
• A live workshop on writing emotional tension → This is a core offer.
• A multi-week romance writing intensive → This is premium content.

When the role is clear, the price becomes clear.

When the role is unclear, the price floats—and buyers hesitate.

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What Romance Writers Can Create (That Actually Sells)

If you’re not sure what to build, start here.

Romance writers are uniquely positioned to create…

• Trope guides and reference downloads
• Character and chemistry workbooks
• Scene-writing workshops
• Emotional pacing masterclasses
• Revision intensives
• Story structure breakdowns

You already understand the hardest part: how stories make readers feel.

Now it’s about structuring that knowledge into offers—and pricing them in a way that reflects their value.

(Stay with me here…)

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A Simpler Way to Price (Without Guessing)

This is exactly why I wrote How to Price Your Digital Products to Sell: A Short, Clear Guide to Pricing Workshops, Downloads, and Expert-Led Offers.

Because most pricing advice falls into two extremes:

• overly technical (spreadsheets, margins, formulas)
• overly motivational (“just charge more”)

Neither helps you build a system you can actually use.

This book gives you a clear, repeatable structure so you can…

• Price downloads so they convert
• Structure workshops and courses with clarity
• Build coaching and memberships that retain
• Create bundles that increase revenue without confusion
• Position every offer so buyers instantly understand it

No fluff. No guessing.

Just a system that aligns your pricing with how buyers actually decide.

Here’s the truth…

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You Already Have the Expertise

If you can write romance, you already understand:

• emotional stakes
• character transformation
• narrative structure
• reader engagement

Those same principles translate directly into high-value digital offers.

The missing piece isn’t your ability.

It’s your pricing structure.

“How do I solve this?” …

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The Next Step:
See the Possibilities → Take Action.

If you’ve been thinking about creating a workshop, a course, or a downloadable resource…

Or if you’ve already created one but pricing feels uncertain…

This is your next step.

Because when pricing is clear, everything changes:

Your offer feels stronger.
Your positioning becomes easier.
Your confidence increases.
Your sales improve.

And your work finally carries the weight it deserves.

As writers, we’re in a special place. We have wisdom and skills to share. So I have to ask you this: Isn’t it time to share your knowledge and, at the same time, create passive income—to not just survive but to thrive?

The reason I’m able to be a full-time writer right now, today (even supporting another person with special needs), is because of digital products and what’s in this book (the book I wrote for you, so you don’t have to struggle).

It’s full of the most important things you need to know about structuring your offer to sell. And it has all kinds of examples to give you ideas that work.

If you’re ready to turn your expertise into income—this is for you.

Cheers,
Erin

PS. If you’re an experienced writer, have some books out there, have been paid for your writing expertise (including editing), and are ready to help others—and are ready to get paid for your expertise—the book can help you get going.

If you’re a teacher (middle school, high school, college), someone who dabbles in storytelling, have self-published works that haven’t sold more than 500-1K copies, or are an unpublished author, please save this article and tuck it away for later. I don’t want to discourage you, but I do want you to get more learning under your belt before creating a digital product. (If a teacher, I admire your teaching, but there’s SO much more to know as a practitioner, and I don’t want you to appear foolish to others in any way.) At this time, you may not realize it, but your expert status and skills need a bit more finesse—and that’s perfectly fine. Your time is coming. No worries. Just get to the place you need to be, then share your expertise. (*Again, save this article.)

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This is me, Erin M. Brown, MA, MFA, in my living room, wearing a hat my oldest daughter brought back from Ireland as a gift. (I love hats.) You may know me as a coach-consultant, speaker, story editor, fiction-writing and college-course creator, and guide to fiction writers everywhere. You also might know me as a storytelling and novel-writing judge for over 25 years, including for Romance Writers of America (RWA) contests worldwide. What you may not know is that I’ve spent more than three decades building, scaling, and guiding content-driven businesses. As a marketing director, digital strategist, senior writer, and educator, I’ve led messaging and program strategy for universities, national organizations, and global corporations while helping creators turn expertise into sustainable income. So, whether it’s a solopreneur, a national company, or a global Fortune 500 company that you’re quite familiar with, I’ve had the honor of working worldwide with some of the most wonderful people and brands. Now, I’m a full-time consultant, author, and speaker.

I’m the author of 26 books, hundreds of structured digital programs, and thousands of published articles, courses, and digital content pieces. I’ve been a curriculum designer for multiple universities, developing courses in communication, writing, leadership and management, organizational development, and strategy, and I’ve worked as a strategist on global brands’ positioning, messaging, and conversion. I’m experienced at building scalable online learning ecosystems and have developed digital programs used by creators worldwide. My work bridges creativity and commerce—where strong ideas meet clear structure.

As a consultant and strategist, I’ve specialized in offering design, positioning, and pricing systems that help experts build aligned ecosystems rather than isolated products. I understand how buyers evaluate value, how structure reduces decision fatigue, and how pricing shapes perception long before a purchase is made. How to Price Your Digital Products to Sell brings together decades of experience in writing, marketing, education, and digital strategy to provide creators with practical systems—not trends—for building offers that sell, scale, and last. 

I love writing stories and helping others write theirs. I also adore sharing what I know to make your writing journey easier. For more on businessy content creator stuff, including writing, marketing, and creating content to sell, follow me on Instagram: @erinmbrownwriter, on my second blog for creatives at https://www.erinmbrown.blog, and on LinkedIn at https://www.linkedin.com/in/erin-m-brown-ma-mfa-baa3b09.